After more than a year of visualizing, planning, dreaming, wishing and writing about this for a variety of projects, I’m happy to inform you that my dream of building a social media newsroom will come true very soon.
I can’t divulge the details quite yet, but after more than a year of dreaming and planning for a variety of past projects, one will finally come to fruition very soon under my direction with the help of a fantastic team.
Basically, a social media newsroom can be built on a blog platform, or one that functions similar to a blog platform with the ability to tag and sort content, an archive, the ability to have search queries within the site with posted items in reverse-chronological order.
In case you don’t know, Todd Defren at SHIFT Communications was the first to create a template for this sort of thing and if you haven’t heard of it or him, you should definitely check out both.
In a social media newsroom, press releases (or other items of interest) are posted like blog entries in reverse chronological order. They can also contain multimedia elements like video and images. This way press releases can be served up to visitors on the site as part of an entire meal – text, images, video, etc. or ala carte.
Beyond that, here is a list of nine additional must-haves for the social media newsroom of my dreams:
- Every item in a social media newsroom should have its own URL – this is a prerequisite to having portable content that can be embedded and shared in other social networks.
- Every item should be embeddable and shareable – don’t make people consume your content at your place – there are much better ways to get people to opt in other than coercion and withholding.
- Screen shots of your website tagged and properly indexed for search – there are lots of possibilities with this one depending on what kind of business you have and how much is conducted online
- Logos – shareable, embeddable (not just downloadable) logos for others to use when they write about you
- Bios of executive leadership and others – bios complete with links to social profiles and headshots that are embeddable and properly tagged for search.
- The opportunity to include hyperlinked attribution to every piece of content to make sure your site gets the SEO benefits as well as the opportunity to attract new visitors
- Embeddable slide decks with visuals to accompany press materials and serve your growing customer base with eBooks and helpful graphics.
- A calendar with executive appearances, and other relevant events
- The ability to comment on everything and submit feedback
Am I missing anything?
If you could create the social media newsroom of your dreams, how would you use it to facilitate word of mouth and attract interest from customers and members of the media? If you’re a journalist, would you find something like this helpful?
Please share your ideas here in the comments — I’m interested to see where we can take this.
Photo by freebird4
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