What Happens When Breaking News Doesn't Come From the News

by Shannon Paul on September 1, 2009

Tweet [tweetmeme source=”@shannonpaul”] It was a pretty exciting morning for me – one of the companies I work with at PEAK6 Online,, actually broke an important financial news story this morning on its site about increased margin requirements for a specialized type of investment called leveraged ETFs. If you’re curious, you can check out […]

{ Comments on this entry are closed }

If This Headline Doesn't Catch Your Attention, I Failed

by Shannon Paul on August 12, 2009

Tweet [tweetmeme source=”@shannonpaul”] Got your attention? Good, but if you want to actually read the post, you’ll have to go over to Brian Solis’ place, PR 2.0. Brian is a great mentor and friend in the PR/Social Media space and I appreciate his willingness to share my voice with his readers. Check it out? If […]

{ Comments on this entry are closed }

Shareable, embeddable content that is accessible, portable and encourages interactivity is what social media is all about. If you’ve ever wondered if there was a way to position press materials as a means of boosting SEO and encouraging interactivity on your website, this post is for you.

{ Comments on this entry are closed }

How Important is Having Social Media in Your Title?

by Shannon Paul on July 16, 2009

Having the words “social media” in one’s job title creates confusion in the workplace. Social media is not a vocation, but rather a set of tools and tactics to accomplish business goals.

{ Comments on this entry are closed }

Always Be Adapting

by Shannon Paul on May 13, 2009

Tweet Life is a process of becoming, a combination of states we have to go through. Where people fail is that they wish to elect a state and remain in it. This is a kind of death. ~Anais Nin What if resistance to change was really resistance to life? By seeking to preserve a single […]

{ Comments on this entry are closed }

Humanizing brands?

by Shannon Paul on April 19, 2009

Tweet To me, humanizing a business symbolizes aligning what it means to be a good human with what it means to be a good business, not just putting a face on an organization or dusting off the creative elements of an old brand, but emphasizing the importance of humanity within the institution. However, do any […]

{ Comments on this entry are closed }

Tweet Yesterday I received a pitch in the comments section of one of my recent posts. I’ve received pitches like this in the past and I’ve generally ignored them. However, this one in particular was upsetting for a few reasons: 1. It was for a product that I already like, but now I would be […]

{ Comments on this entry are closed }

Why blogs matter

by Shannon Paul on January 24, 2009

Tweet Amazingly enough, I can’t tell you how many glazed over looks I still receive when I tell people that social media is not about how many networks you can list, nor is it about throwing up a profile on a social network like you did with your website 12 years ago. It’s not necessarily […]

{ Comments on this entry are closed }

Transcending best practices

by Shannon Paul on January 8, 2009

Tweet Best practices are great when they provide guidelines — but they generally make terrible laws. Theory can only take us so far in the real world and sometimes upping our game means trusting our instincts to get things done. To illustrate my point, I chose to share a video clip with you here after […]

{ Comments on this entry are closed }

Social media outreach is not a tool

by Shannon Paul on January 4, 2009

Tweet Since so many blogs have called for the death of everything from press releases to the PR industry-at-large and embargoes, I would like to jump on the bandwagon and begin 2009 by calling for the death of social media tools. Allow me to clarify: I am NOT calling for the death of social networks, […]

{ Comments on this entry are closed }

← Previous Entries