by Shannon Paul on July 28, 2009
Shareable, embeddable content that is accessible, portable and encourages interactivity is what social media is all about. If you’ve ever wondered if there was a way to position press materials as a means of boosting SEO and encouraging interactivity on your website, this post is for you.
by Shannon Paul on July 16, 2009
Having the words “social media” in one’s job title creates confusion in the workplace. Social media is not a vocation, but rather a set of tools and tactics to accomplish business goals.
by Shannon Paul on May 21, 2009
Social media engagement doesn’t always have to be fun, but it should be customer-centric. Rather than trying to be the life of every party on every social network, simply think about what customers and community stake-holders want from you and over deliver. Boring but Important Make sure your website is easy to navigate in a [...]
by Shannon Paul on May 7, 2009
What our fear of the stock market can teach us about resistance to social media integration Sounds crazy, I know. But, many of the same things that prevent businesses from getting social are the same things that prevent people from investing in the stock market. Maybe I’m oversimplifying things a bit, but I think if [...]
by Shannon Paul on February 18, 2009
Aaron Strout, a highly regarded social media marketer and all around smart guy, issued the social marketing challenge over on his blog: Define social marketing in 100 words or less. There were a lot of great (and humorous) entries, but he and his colleagues, aka the judges, selected the one I entered as the winner. [...]
