by Shannon Paul on July 28, 2009
Shareable, embeddable content that is accessible, portable and encourages interactivity is what social media is all about. If you’ve ever wondered if there was a way to position press materials as a means of boosting SEO and encouraging interactivity on your website, this post is for you.
by Shannon Paul on May 21, 2009
Social media engagement doesn’t always have to be fun, but it should be customer-centric. Rather than trying to be the life of every party on every social network, simply think about what customers and community stake-holders want from you and over deliver. Boring but Important Make sure your website is easy to navigate in a [...]
