Best practices are great when they provide guidelines — but they generally make terrible laws. Theory can only take us so far in the real world and sometimes upping our game means trusting our instincts to get things done.
To illustrate my point, I chose to share a video clip with you here after a bit of consideration. It’s a clip from a recent hockey game that shows Detroit Red Wings’ Pavel Datsyuk as he makes an assist on a goal by kicking the puck. It’s a move you probably won’t find in any hockey playbook, but that’s what makes it so brilliant. Hat tip to Dennis Dubay for posting the clip on Red Wings and Beer.
Disclosure: I work in New Media with the Detroit Red Wings and I also write for their official team blog, but I chose to post this clip here because I think the lesson in transcending best practices applies to what a lot of us are doing with social media and digital marketing or just MARKETING (since social media, marketing and PR are becoming different names for the same things, aren’t they?).
If you don’t think it was a good idea for me to post something here that relates to my job, please let me know why you think so in the comments.
While we need to think in terms of ROI and best practices, we must also stay creative enough to transcend those guidelines when it comes to achieving our goals. In my mind, this is the difference between good and great.
What are you doing to get great or stay great? How will you transcend the tricks in the playbook to be brilliant in 2009?
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