Posts tagged as:

digital marketing

Media as an Ecosystem

by Shannon Paul on January 10, 2010

[tweetmeme source=”@shannonpaul”] Last week Dave Fleet got me thinking A LOT about how paid, earned and owned media can each be modeled as types of ecosystems. If you missed it, please go read his post and come back here to discuss — you’ll need to see what he’s working at here to get where I’m [...]


Transcending best practices

by Shannon Paul on January 8, 2009

Best practices are great when they provide guidelines — but they generally make terrible laws. Theory can only take us so far in the real world and sometimes upping our game means trusting our instincts to get things done. To illustrate my point, I chose to share a video clip with you here after a [...]


Cultural immersion in 9 Steps For Social Media Tourists

by Shannon Paul on November 29, 2008

Lately, I’ve tried to stop thinking like a marketer, or a PR professional, and I’ve started thinking more like an anthropologist when it comes to reaching out to people in social networks. I haven’t completely done away with my marketer/PR hat and I’m not recommending you do away with yours either, since you’ll likely need [...]