recently accepted a new position as social media manager with Blue Cross Blue Shield of Michigan (BCBSM) — and that move means a return home to Detroit.
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social media
A New Role and a Return Home to Detroit
by Shannon Paul on May 10, 2010
4 Things the Grateful Dead Can Teach You About Social Business
by Shannon Paul on March 2, 2010
Tweet It doesn’t matter whether you love or hate their music, the Grateful Dead might just provide one of the best case studies on fan cultivation and word of mouth marketing ever. Although their success pre-dates widespread use of the Internet and social media, the lack of tools and focus on people, passion and evangelism [...]
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Having a Personal Brand is Fine, But Making an Impact is Better
by Shannon Paul on January 14, 2010
Tweet If you read a lot of the guidance around establishing an online presence, much of it revolves around this notion of building a personal brand. I’ve never embraced this principle because I feel it trivializes the human experience. Plus, I think the whole philosophy creates a lot of potential to confuse priorities with regard [...]
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Media as an Ecosystem
by Shannon Paul on January 10, 2010
Tweet Last week Dave Fleet got me thinking A LOT about how paid, earned and owned media can each be modeled as types of ecosystems. If you missed it, please go read his post and come back here to discuss — you’ll need to see what he’s working at here to get where I’m [...]
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Looking for ROI in Social Media? Mind Your Metrics
by Shannon Paul on November 23, 2009
Tweet [tweetmeme source=”@shannonpaul”] ROI is important for every function in business, but what if it’s measured too hastily? I wrote about social media ROI last week and some of the comments in response to that post highlighted a tendency many have to oversimplify this calculation. Simple is good; overly simple is not. ROI Blah, Blah, [...]
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Becoming a Social Business
by Shannon Paul on October 2, 2009
Tweet [tweetmeme source=”@shannonpaul”] Social media interaction may have started with marketing and public relations, but as the public facing elements of our businesses started engaging in a dialogue with customers and other community stakeholders, we started to realize something very important: true social media engagement transcends marketing. Enter Social Business. For the social business, silos [...]
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Guru Say What?
by Shannon Paul on September 22, 2009
Tweet [tweetmeme source=”@shannonpaul”] Let’s do an exercise where you fill in the blanks: Social media gurus say ____________, but I think _________________. I see and hear this all the time and I’m going on the record to denounce this as intellectually lazy and even a bit cowardly. Who are You Calling a Guru? Believe it [...]
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In Defense of Social Media
by Shannon Paul on August 30, 2009
Tweet [tweetmeme source=”@shannonpaul”] I admit it: I’ve shrugged off the idea that I have a personal brand, I’ve decried being labeled a “social media specialist” and my mood has seemed to dictate my level of involvement with any of this much more than any drive to achieve professional success. In some ways I feel badly [...]
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If This Headline Doesn't Catch Your Attention, I Failed
by Shannon Paul on August 12, 2009
Tweet [tweetmeme source=”@shannonpaul”] Got your attention? Good, but if you want to actually read the post, you’ll have to go over to Brian Solis’ place, PR 2.0. Brian is a great mentor and friend in the PR/Social Media space and I appreciate his willingness to share my voice with his readers. Check it out? If [...]
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How Important is Having Social Media in Your Title?
by Shannon Paul on July 16, 2009
Having the words “social media” in one’s job title creates confusion in the workplace. Social media is not a vocation, but rather a set of tools and tactics to accomplish business goals.
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