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Transcending best practices

by Shannon Paul on January 8, 2009

Best practices are great when they provide guidelines — but they generally make terrible laws. Theory can only take us so far in the real world and sometimes upping our game means trusting our instincts to get things done. To illustrate my point, I chose to share a video clip with you here after a [...]


My new team

by Shannon Paul on October 13, 2008

It’s been extremely difficult keeping quiet about this, but today was my first day working for the Detroit Red Wings as their New Media and Creative Content Coordinator! This basically means that I will be helping the team with all things related to social media engagement and online content creation. This is a brand new [...]