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Late last year I contributed a bit to a free ebook called Marketing in 2010. This project is the brain child of the brilliant Valeria Maltoni, aka Conversation Agent.
The contributions in here are rich with insight and practical details on how to integrate the social media ethos into established marketing and business processes.
It was an honor to be asked to contribute and I hope you get as much out of it as I have.
Co-conspirators in this project include: Jason Baer, Olivier Blanchard, Danny Brown, Mark Earls, Rachel Happe, Gavin Heaton, Jackie Huba, Jonathan MacDonald, and Amber Naslund.
Download the Marketing in 2010 eBook here
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