Posts tagged as:

Valeria Maltoni

Social Media Gets Operational

by Shannon Paul on January 23, 2010

[tweetmeme source=”@shannonpaul”] Late last year I contributed a bit to a free ebook called Marketing in 2010. This project is the brain child of the brilliant Valeria Maltoni, aka Conversation Agent. The contributions in here are rich with insight and practical details on how to integrate the social media ethos into established marketing and business [...]


Ghostwriting has been a common practice in PR since its inception, but it has no place in a blog. I started thinking about this a lot recently after reading Beth Harte’s post on the subject and a subsequent conversation on Twitter with Dave Fleet. Ghostwriting — letters, announcements, speeches, memoirs, presentations became a way of [...]


Why blogs matter

by Shannon Paul on January 24, 2009

Amazingly enough, I can’t tell you how many glazed over looks I still receive when I tell people that social media is not about how many networks you can list, nor is it about throwing up a profile on a social network like you did with your website 12 years ago. It’s not necessarily about [...]