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Olivier Blanchard

Social Media Gets Operational

by Shannon Paul on January 23, 2010

[tweetmeme source=”@shannonpaul”] Late last year I contributed a bit to a free ebook called Marketing in 2010. This project is the brain child of the brilliant Valeria Maltoni, aka Conversation Agent. The contributions in here are rich with insight and practical details on how to integrate the social media ethos into established marketing and business [...]


Social Media ROI and the Last Cookie Conversation

by Shannon Paul on November 12, 2009

[tweetmeme source=”@shannonpaul”] The first push back regarding social media is the dreaded ROI question, right? There’s also been a lot of talk about how conversation and dialogue can’t be measured in terms of revenue too. Maybe that’s true. Or, maybe we’re measuring the wrong things or we’re only capturing part of the picture. Since I [...]