Amber Naslund

Social Media Gets Operational

by Shannon Paul on January 23, 2010

[tweetmeme source=”@shannonpaul”] Late last year I contributed a bit to a free ebook called Marketing in 2010. This project is the brain child of the brilliant Valeria Maltoni, aka Conversation Agent. The contributions in here are rich with insight and practical details on how to integrate the social media ethos into established marketing and business [...]


Humanizing brands?

by Shannon Paul on April 19, 2009

To me, humanizing a business symbolizes aligning what it means to be a good human with what it means to be a good business, not just putting a face on an organization or dusting off the creative elements of an old brand, but emphasizing the importance of humanity within the institution. However, do any of [...]


The Tao of Social Media

by Shannon Paul on December 14, 2008

“Those who have no compassion have no wisdom. Knowledge, yes; cleverness, maybe; wisdom, no. A clever mind is not a heart. Knowledge doesn’t really care. Wisdom does.” The Tao of Pooh There was some recent controversy over whether a blogger’s disclosure as it pertains to professional affiliation is enough to garner trust with his or [...]


7 random and weird things about me

by Shannon Paul on December 9, 2008

PR and marketing recruiter and social media goddess, Lindsay Olson, tagged me to be the next in line for this blog meme that says I need to outline seven random and weird things about myself for you to read. So, here it goes. 7 Random and Weird Things About Me I had two imaginary friends [...]