Aaron Strout, a highly regarded social media marketer and all around smart guy, issued the social marketing challenge over on his blog: Define social marketing in 100 words or less.
There were a lot of great (and humorous) entries, but he and his colleagues, aka the judges, selected the one I entered as the winner. This means I am now $20 worth of iTunes richer.
Here’s what I wrote:
Social marketing injects humanity into the delivery and reception of business communications by emphasizing relationships and meaningful experiences with people rather than simple transactions with publics.
However, as soon as I wrote this, I immediately started thinking of subtle tweaks that might just make it better. I had to let go of the ideas in order to move onto other tasks, but I thought I might ask for help in the editing process here.
Can this statement be improved upon? Should it be limited it to 100 characters or less? Should we scratch this and start over?
I’m interested to see where you can take this idea that Aaron started.
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