The following is a very official guest post from the one and only Liz Strauss.
She’s quite possibly one of the wisest people I know when it comes to blogging, social media communications or anything else for that matter, so pay attention! Oh, and thanks. :)
Big Voice on the Field, Bigger Voice in the World
I sat at a negotiation for a screwed up business deal. A sales rep had continuously misrepresented what I would be paying for. The contract was etched in ice and she didn’t walk on water.
Finally I went to the guy who was the General Manager. I said, “She’s young, made too many mistakes, and I’d like to move things forward. We’re only regular people trying to do business here.”
He said, “No you’re not. You’ve got hundreds of thousands of hits on your name.”
I spoke quietly, “Sir, if I had a dollar for every Google result — it was close to 2 million under that algorithm — I’d be a rich lady, but I’m not … That just means I have a very loud voice.”
In his business, that man’s voice was the loudest and most powerful. On the Internet, mine outspoke his and his company’s by miles. To this day if you Google liz my work appears soon after Liz Claiborne and long before Liz Taylor.
That’s the power of a blog.
The Reach and Power of a Very Official Blog
One misconception that many nonbloggers have is that blogs are the poor person’s website. Appearances aside, the differences put that idea in the dust. Blogs might better be described as websites and intranets evolved. Google loves blogs. Blogs offer constant updated content and Google is in the business of serving content to searchers so that they can sell their ads.
Blogs are entirely different technology based on content management. Fortune 500 companies might not have a noisy online blogging presence, but companies such as CNN, The New York Times, the FBI, the CIA and Homeland Security all have blogs.
What do they know?
- Blogs are inexpensive to start and run.
- Blogs require relatively little technical expertise to use.
- Blogs offer sophisticated content management systems that can handle daily updating by multiple users.
- Blogs are interactive. They invite communication.
- Blogs can easily be accessed from all kinds of internet connections–even telephones.
- Blogs offer a flexibility of uses to meet the needs of the moment.
Just as we upgrade our skill sets, blogs are 21st-century websites and intranets. New blogware such as WordPress 2.7, MU, and Enterprise can manage the most complex content system, but they are more entrepreneurial — faster, more flexible, more innovative and accessible — and they do it at smaller business costs.
Blogs can be as beautiful as any website . . . and they’re smart too. Blogs don’t have to just sit there. They can actually hold an intelligent conversation in real time. Imagine getting to know your fiercely loyal fans and getting them to bring back their friends to talk with you. No website has room for that.
Blogs are promotion. They are customer relations. They are community and communication. They are even team meetings across continents. Blogs are problem solvers and a fine way to establish a team brand.
Liz Strauss is the founder of SOBCon09, Biz School for Bloggers. She writes at Successful-Blog.com
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