PR and social media types aren’t the only ones that get excited about numbers, dollars, profits and statistics. Everyone does.
Let’s face it, money is always an attention getter. Money turns interesting anecdotes about business into something worthy of being called news.
A lot of companies interested in garnering attention from the business press want to tell great stories, but great stories without numbers to anchor the story to something concrete or illustrate a fresh perspective on a larger issue, are just, well… stories.
Publicly traded companies are used to releasing numbers and data to be analyzed and interpreted by the analysts and journalists, but private companies large and small are often loathe to give up these numbers or share their long-term strategies for a variety of reasons.
However, Peter Shankman is sending out queries every day on H.A.R.O. from journalists and bloggers looking for companies of all sizes to give good examples of what they’re doing to survive the harsh economy.
Companies need to be willing to expose themselves to get any play with business media. The lessons learned, trends spotted and issues identified by your successes and failures can actually help everyone throughout the business community to endure the challenges that lie ahead.
Transparency isn’t just for the enterprise, if private companies want their stories to be considered news, too, shouldn’t they share the same kind of data? Without dollars, projections, facts and statistical data, isn’t their PR really just marketing copy?
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