A few months ago, I wrote a post about that guy that seemed to resonate with a lot of people involved in social media. For those not familiar with the concept, that guy is generally someone who jumps into social media engagement with the sole purpose of broadcasting his (or her) message at everyone they encounter.
My experience, as well as shared experiences from other smart people tells me that this is not the best way to generate genuine interest in your content/website/company/client amongst others in social networks.
If I want to give others a reason to be interested in my content, the best way is to engage in conversations in social networks by posting comments on others’ content (without self promotion) and promoting others‘ content through links.
Yesterday I gave a presentation at the first-ever Podcamp Michigan about the value of participation in building your network through social media and I thought I would share the presentation with you here. Please, let me know what you think.
Clearly, from the presentation, I feel as if commenting and linking to other peoples’ content is the best way to generate genuine interest in who you are and what you’re working on. What do you think?
By the way, I can’t say enough good things about these people, or their work:
Call it gratuitous link love; I don’t care. This list is by no means exhaustive. I could go on… seriously.
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