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Putting the "P" Back in PR

by Shannon Paul on November 19, 2008

It’s true, integrating social media into communication strategies puts the focus back on the public. It’s no longer just about the media. Last week I gave a presentation on social media to the Central Michigan chapter of the Public Relations Society of America (CMPRSA). I was the first speaker of the day, and I was [...]


How to participate in social media without being THAT guy

by Shannon Paul on November 9, 2008

A few months ago, I wrote a post about that guy that seemed to resonate with a lot of people involved in social media. For those not familiar with the concept, that guy is generally someone who jumps into social media engagement with the sole purpose of broadcasting his (or her) message at everyone they [...]