From the monthly archives:

October 2008

Social media and the art of seduction

by Shannon Paul on October 31, 2008

Don’t let anyone fool you. Companies want social media engagement, most just aren’t willing to do the internal work aimed at bringing down the barriers to transparency in order to make that happen. Most of us know someone that desperately longs to be in a relationship, yet they remain hopelessly single because they refuse to [...]

{ 0 comments }

Nice cans

by Shannon Paul on October 29, 2008

Since Pepsi decided to do something a little different by sending me some of their product with their newly redesigned logo, I decided to do something a little different, too. I opened the boxes sent by Pepsi with friends Ken Burbary and Craig Daitch and captured our discussion of the new logo and the impact [...]

{ 0 comments }

Leverage existing social networks or find an influencer to do it for you

by Shannon Paul on October 24, 2008

Influencers are usually pretty easy to spot, so why do so many companies still insist on building their own social networks? This month started off with a bit of a downer for social media evangelists everywhere when Gartner released the results of a study that indicated a 50 percent failure rate of all social networking [...]

{ 0 comments }

Clearing a path for newbies in the social media echo chamber

by Shannon Paul on October 18, 2008

Even though I am fairly immersed in all things social media, I still feel like a bit of an outsider. Only on extremely rare occasions do I find myself luxuriating in some fantastic conversation over coffee about promising new apps and blogs and the role of content marketing in PR, but I’m beginning to think [...]

{ 0 comments }

My new team

by Shannon Paul on October 13, 2008

It’s been extremely difficult keeping quiet about this, but today was my first day working for the Detroit Red Wings as their New Media and Creative Content Coordinator! This basically means that I will be helping the team with all things related to social media engagement and online content creation. This is a brand new [...]

{ 0 comments }

Free content makes money

by Shannon Paul on October 12, 2008

It may seem counterintuitive, but a growing body of evidence supports the argument that free content shared online leads to more people buying your stuff. In the music industry, this realization is finally beginning to take hold, showing even the most frugal bean counters that content distributed free of charge generates more revenue. For years, [...]

{ 0 comments }

Six steps to Resume 2.0

by Shannon Paul on October 8, 2008

Even if a potential employer discovers you on LinkedIn, most of them will still ask you to send along your resume. In this scenario, sending my resume may seem silly, especially if you consider the additional information that LinkedIn profiles include that resumes don’t; like contacts in my professional network and recommendations from past colleagues, [...]

{ 0 comments }

My role in Startup Weekend Detroit

by Shannon Paul on October 6, 2008

Update: Startup Weekend Detroit has been postponed to March 27 – 29, 2009.  I am working on organizing Startup Weekend Detroit and my friend and fellow organizer, Shauna Nicholson wanted to interview me about why I chose to take on this responsibility and what I thought it might do to help the struggling Detroit economy. [...]

{ 0 comments }

8 emerging social media best practices

by Shannon Paul on October 6, 2008

A couple of weeks ago, I wrote a post about social -vs- marketplace motivation based on a presentation from Francois Gossieaux and Lois Kelly from Beeline Labs. At that time I promised to return to their Tribalization of Business study and that’s exactly what I plan to do with this post. Beeline Labs’ Tribalization of [...]

{ 0 comments }

Learn the rules so you can break them well

by Shannon Paul on October 3, 2008

Politics and marketing don’t mix, or do they? Like a lot of people, I took piano lessons throughout most of my childhood and adolescence. One great music lesson that also became a great life lesson was the notion of breaking rules well. In music theory, arbitrary and reckless violation of the rules just makes noise, [...]

{ 0 comments }

← Previous Entries