About Shannon Paul
I write about how social media amplifies and aligns with marketing, public relations and other areas of a business. I have experience creating and implementing social media programs, policies and workflow systems to help businesses earn a voice and gain relevance with people via the social web. I always try to learn and understand how humans use technology to connect to one another and to the brands I represent.
I recently took on a role as VP of Social Media Strategy at Fifth Third Bank. In the past I managed social media at Blue Cross Blue Shield of Michigan including its online community, A Healthier Michigan. Many still know me for my work with the NHL Detroit Red Wings where I helped the team launch its social media presence.
My background also includes optimizing digital content for search and social sharing, working with product and development teams to build requirements for increased interactivity and integration into social networks, as well as social media crisis communication and online community management.
I frequently speak about social media strategy, inbound marketing and community management, especially as these topics relate to regulated industries. This blog is dedicated to sharing my thoughts, opinions and other interesting information about social media for business. My hope is that you find the things I share here useful.
Disclaimer: Despite the Very Official nature of this publication, the thoughts and opinions expressed on this blog belong to me.