The worst advice I ever received working in PR was a communication technique called the “Doppler Effect”.
The story goes like this; a senior professional I worked with at the time was preparing me for a meeting with one of our clients.
Rather than delivering an accurate update on the account, she decided instead to rely on a communication technique she nicknamed the Doppler Effect which, she explained was how bullshit, when delivered at rapid-fire speed, would actually sound like the truth.
I decided on the spot I never wanted to be like that. That was how she chose to conduct herself and I’m sure it worked for her – it would never work for me.
Sure there are other ways of being less than honest on the Internet, but I’m glad that bullshit posted online usually reads like… well, bullshit. This is one way the Internet actually helps keep us honest.
I think we all have experiences like this, but it can be helpful to share them so we know we’re not alone.
It’s sometimes difficult to know when bad advice is bad when we look up to the person dishing it out. Plus, it might just be good for a laugh.
So, what do you say… What’s the worst professional advice you ever received? How does it ultimately make you better at what you do?
Photo by slworking2
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