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Bad Advice

The Doppler Effect and Other Bad Advice

by Shannon Paul on September 8, 2009

[tweetmeme source=”@shannonpaul”] The worst advice I ever received working in PR was a communication technique called the “Doppler Effect”. The story goes like this; a senior professional I worked with at the time was preparing me for a meeting with one of our clients. Rather than delivering an accurate update on the account, she decided [...]