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The Doppler Effect and Other Bad Advice

by Shannon Paul on September 8, 2009

[tweetmeme source=”@shannonpaul”] The worst advice I ever received working in PR was a communication technique called the “Doppler Effect”. The story goes like this; a senior professional I worked with at the time was preparing me for a meeting with one of our clients. Rather than delivering an accurate update on the account, she decided [...]


Mobile changes everything

by Shannon Paul on March 21, 2009

I participated in a panel discussion last week at SXSW Interactive that addressed some of the shortcomings of activity in social networks. One of those shortcomings we discussed was the inability of social network activity to translate into real world action. For instance, simply because someone adds a cause to his or her Facebook page [...]


Preparing for the beauty of pleasant surprises

by Shannon Paul on January 19, 2009

Today is a day of reflection for a number of good reasons including the memorial celebration of Martin Luther King, Jr. as well as the day before Barack Obama’s presidential inauguration. This morning I’ve seen a lot of links of Martin Luther King, Jr.’s famous I have a dream… speech, which deserves celebration, being passed [...]


If you’re anything like me you run into this attitude a lot. Just for fun, I have been compiling a very short list of responses that diffuse rote contradiction and unnecessary conflict when I encounter this mindset. 1. “There is no try. I really think we can make this happen.” 2. “Maybe it just wasn’t [...]