Politics and marketing don’t mix, or do they?
Like a lot of people, I took piano lessons throughout most of my childhood and adolescence. One great music lesson that also became a great life lesson was the notion of breaking rules well.
In music theory, arbitrary and reckless violation of the rules just makes noise, but skillful violation of the rules brings forth the type of genius that exemplifies the work of artists like Chopin or John Coltrane. I like to think the same is true in marketing.
My friend Charlie Wollborg posted this great little video he calls Sacred Cows and Slurpee Machines, where he talks about how 7-Eleven breaks this well-established rule of marketing etiquette with good results.
Introducing politics into the marketing mix violates just about everything, including common sense, right?
People like to say that common sense isn’t common, but maybe sometimes it doesn’t even make sense. What do you think, maybe it’s not quite genius, but does 7-Eleven break the rules with good results?
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