That’s how Clay Shirky describes media in the 21st century in this fascinating TED talk titled, How Social Media Can Make History:
Side note: If you’re in PR and you’re still trying to find a magic bullet that lets you avoid talking to people on an individual basis – even if they don’t quite qualify as “influencers”, this talk should make you think again. Everyone matters in this new paradigm.
These tools don’t get socially interesting until they get technologically boring – it isn’t when the shining new tools show up that their uses start permeating society, it’s when everyody is able to take them for granted. - Clay Shirky
I don’t know about you, but I’m ready for things to get interesting. Enough with the shiny object syndrome. Let’s talk.
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