Check out Chris Brogan’s extremely comprehensive list of 50 ways marketers (he means PR people, too) can use social media to improve what they’re already doing. Although, they’re listed in no particular order of importance, here are the top 5:
- Add social bookmark links to your most important web pages and/or blog posts to improve sharing.
- Build blogs and teach conversational marketing and business relationship building techniques.
- For every video project purchased, ensure there’s an embeddable web version for improved sharing.
- Learn how tagging and other metadata improve your ability to search and measure the spread of information.
- Create informational podcasts about a product’s overall space, not just the product.
Get the whole list at ChrisBrogan.com
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