by Shannon Paul on September 1, 2009
[tweetmeme source=”@shannonpaul”] It was a pretty exciting morning for me – one of the companies I work with at PEAK6 Online, ONN.tv, actually broke an important financial news story this morning on its site about increased margin requirements for a specialized type of investment called leveraged ETFs. If you’re curious, you can check out the [...]
by Shannon Paul on August 12, 2009
[tweetmeme source=”@shannonpaul”] Got your attention? Good, but if you want to actually read the post, you’ll have to go over to Brian Solis’ place, PR 2.0. Brian is a great mentor and friend in the PR/Social Media space and I appreciate his willingness to share my voice with his readers. Check it out? If This [...]
by Shannon Paul on July 28, 2009
Shareable, embeddable content that is accessible, portable and encourages interactivity is what social media is all about. If you’ve ever wondered if there was a way to position press materials as a means of boosting SEO and encouraging interactivity on your website, this post is for you.
by Shannon Paul on July 16, 2009
Having the words “social media” in one’s job title creates confusion in the workplace. Social media is not a vocation, but rather a set of tools and tactics to accomplish business goals.
by Shannon Paul on May 13, 2009
Life is a process of becoming, a combination of states we have to go through. Where people fail is that they wish to elect a state and remain in it. This is a kind of death. ~Anais Nin What if resistance to change was really resistance to life? By seeking to preserve a single state [...]
by Shannon Paul on April 19, 2009
To me, humanizing a business symbolizes aligning what it means to be a good human with what it means to be a good business, not just putting a face on an organization or dusting off the creative elements of an old brand, but emphasizing the importance of humanity within the institution. However, do any of [...]
by Shannon Paul on April 1, 2009
Yesterday I received a pitch in the comments section of one of my recent posts. I’ve received pitches like this in the past and I’ve generally ignored them. However, this one in particular was upsetting for a few reasons: 1. It was for a product that I already like, but now I would be much [...]
by Shannon Paul on January 24, 2009
Amazingly enough, I can’t tell you how many glazed over looks I still receive when I tell people that social media is not about how many networks you can list, nor is it about throwing up a profile on a social network like you did with your website 12 years ago. It’s not necessarily about [...]
by Shannon Paul on January 8, 2009
Best practices are great when they provide guidelines — but they generally make terrible laws. Theory can only take us so far in the real world and sometimes upping our game means trusting our instincts to get things done. To illustrate my point, I chose to share a video clip with you here after a [...]
by Shannon Paul on January 4, 2009
Since so many blogs have called for the death of everything from press releases to the PR industry-at-large and embargoes, I would like to jump on the bandwagon and begin 2009 by calling for the death of social media tools. Allow me to clarify: I am NOT calling for the death of social networks, or [...]
