Posts tagged as:

Tribalization of Business

Looking for ROI in Social Media? Mind Your Metrics

by Shannon Paul on November 23, 2009

[tweetmeme source=”@shannonpaul”] ROI is important for every function in business, but what if it’s measured too hastily? I wrote about social media ROI last week and some of the comments in response to that post highlighted a tendency many have to oversimplify this calculation. Simple is good; overly simple is not. ROI Blah, Blah, Blah, [...]


8 emerging social media best practices

by Shannon Paul on October 6, 2008

A couple of weeks ago, I wrote a post about social -vs- marketplace motivation based on a presentation from Francois Gossieaux and Lois Kelly from Beeline Labs. At that time I promised to return to their Tribalization of Business study and that’s exactly what I plan to do with this post. Beeline Labs’ Tribalization of [...]