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Peter Kim

Looking for ROI in Social Media? Mind Your Metrics

by Shannon Paul on November 23, 2009

[tweetmeme source=”@shannonpaul”] ROI is important for every function in business, but what if it’s measured too hastily? I wrote about social media ROI last week and some of the comments in response to that post highlighted a tendency many have to oversimplify this calculation. Simple is good; overly simple is not. ROI Blah, Blah, Blah, [...]