Always Be Adapting

by Shannon Paul on May 13, 2009

Tweet Life is a process of becoming, a combination of states we have to go through. Where people fail is that they wish to elect a state and remain in it. This is a kind of death. ~Anais Nin What if resistance to change was really resistance to life? By seeking to preserve a single [...]


Tweet What our fear of the stock market can teach us about resistance to social media integration Sounds crazy, I know. But, many of the same things that prevent businesses from getting social are the same things that prevent people from investing in the stock market. Maybe I’m oversimplifying things a bit, but I think [...]


Humanizing brands?

by Shannon Paul on April 19, 2009

Tweet To me, humanizing a business symbolizes aligning what it means to be a good human with what it means to be a good business, not just putting a face on an organization or dusting off the creative elements of an old brand, but emphasizing the importance of humanity within the institution. However, do any [...]


The Tao of Social Media

by Shannon Paul on December 14, 2008

Tweet “Those who have no compassion have no wisdom. Knowledge, yes; cleverness, maybe; wisdom, no. A clever mind is not a heart. Knowledge doesn’t really care. Wisdom does.” The Tao of Pooh There was some recent controversy over whether a blogger’s disclosure as it pertains to professional affiliation is enough to garner trust with his [...]


Bridging the gap between theory and practice

by Shannon Paul on September 21, 2008

Tweet Usually, the most recognized social media “experts” are not the people actually doing the work of implementing social media tools and helping build and maintain online communities; and that’s okay. The temptation is great for those who do the work to dismiss the popular experts as “out of touch” and for the popular experts [...]


Tweet Departments of local governments aren’t usually thought of as early adopters when it comes to technology and social media, but one Washington, D.C. public department is hoping to use its new blog, Facebook and Twitter to build relationships with area university students to educate them about their rights to safe living conditions in off-campus [...]


The perpetual myth of ROI

by Shannon Paul on August 1, 2008

Tweet Like everyone else, I have been stuck thinking about ways to tie social media for public relations directly to sales dollars. But, it finally occurred to me after some time that the numbers have always been fuzzy when it comes to proving any kind of ROI (return on investment) in public relations. The difficulty [...]


Tweet Letting people in on a secret is one way to add value to those who care most about you, your company and your brand. Earlier this week, I went to meet Rohit Bhargava at a signing for his book, Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get It Back. [...]

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Social media stunts don't work

by Shannon Paul on June 30, 2008

Tweet Why? Because you can’t fake community. If you want to manipulate me, you have to get to know me first and it helps if you seem to care about me, too… in addition to other worthy causes. I read about Verizon’s Twittering Teddy a couple of weeks ago in PRWeek and there were a [...]


More on the press release, brevity and coincidence

by Shannon Paul on June 29, 2008

Tweet Last week I wrote a post about writing better press releases, err, rather, things to avoid when writing a press release. Later in the week, Melissa Underwood wrote a post on about a new, online press release grader developed by internet marketing company HubSpot. The press release grader and I definitely agree on [...]


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