by Shannon Paul on January 31, 2010
Tweet Life on the social web has taught me just how important it is to have a flexible mind — to have empathy for others with little or no context. This requires the ability to imagine a set of unknown circumstances to help explain others’ point of view with little information. Some may come by […]
by Shannon Paul on January 31, 2010
Tweet [tweetmeme source=”@shannonpaul”] Something interesting happened last week: FINRA, the Finance Industry Regulatory Authority, released new guidelines specific to social media sites for registered professionals and companies. FINRA’s choice to differentiate between static and interactive content for social networking sites is something unique I’ve not seen in other types of regulatory guidelines related to social […]
by Shannon Paul on January 25, 2010
Tweet [tweetmeme source=”@shannonpaul”] Last week I wrote about the importance of showing up for companies looking to market with social media. In this post I talked about a type of catch 22 many companies face as they enter this space: “…social media and tech audiences aren’t interested in hearing sanitized positioning statements from an official […]
by Shannon Paul on January 23, 2010
Tweet [tweetmeme source=”@shannonpaul”] Late last year I contributed a bit to a free ebook called Marketing in 2010. This project is the brain child of the brilliant Valeria Maltoni, aka Conversation Agent. The contributions in here are rich with insight and practical details on how to integrate the social media ethos into established marketing and […]
by Shannon Paul on January 20, 2010
Tweet [tweetmeme source=”@shannonpaul”] Woody Allen said 80 percent of success is showing up, but when it comes to establishing a meaningful presence on the social web, that figure may be closer to 100 percent. There’s an opportunity here. As much as I respect and admire the work of companies like Zappo’s, Comcast, Dell and Ford […]
by Shannon Paul on January 16, 2010
Tweet When I was a little girl I remember sitting in a car stuck in stop-and-go traffic with my mom, and like most kids around the age of 4 or 5, I was growing impatient so I started asking questions: Me: Why do we keep stopping? Mom: Because the cars in front of us are […]
by Shannon Paul on January 14, 2010
Tweet If you read a lot of the guidance around establishing an online presence, much of it revolves around this notion of building a personal brand. I’ve never embraced this principle because I feel it trivializes the human experience. Plus, I think the whole philosophy creates a lot of potential to confuse priorities with regard […]
by Shannon Paul on January 12, 2010
Tweet While many social media consultants like to sing Kum Bay Ya over the ways the web Democratizes everything from content to business processes, there’s a side effect that’s difficult to ignore when everyone shows up: crap content and crap sites. Some might even argue that so much crowdsourcing paves a straight path to mediocrity, […]
by Shannon Paul on January 10, 2010
Tweet Last week Dave Fleet got me thinking A LOT about how paid, earned and owned media can each be modeled as types of ecosystems. If you missed it, please go read his post and come back here to discuss — you’ll need to see what he’s working at here to get where I’m […]
by Shannon Paul on January 5, 2010
As our expectations grow around business communication to include personalization, hyper-targeted messaging and responsiveness to our most trivial concerns in social networks could we be growing into a bunch of self-entitled brats?
