Caution: This post could be construed as gratuitous self promotion because I work for We Seed’s parent company, PEAK6 Online.
I don’t even own a television, but tonight I’ll be camping out in front of someone else’s set to watch We Seed on 20/20.
I know a lot of us in social media circles like to focus on the interest and influence of social media in the way information spreads, but the growth patterns differ greatly. Social media is great for long-term growth and facilitation of word of mouth, but mainstream media (especially national mainstream media) still packs a wallop and has the ability to get a lot of people talking about something all at once.
I’ve used this graphic a lot in the past, but it’s still very relevant. One of my favorite images from David Armano is one that shows the ripple effect in online conversation. To get a better look, click the image and check it out on David’s Flickr profile. If thousands of people throw small rocks in a pond all at once, it can equal and surpass one very large rock thrown into the same still water. That doesn’t mean we should discount the power and force of the huge rock.
We Seed is a great example of a company that has relied mostly on social media and grass roots outreach to spread the word about its mission of providing a fun way to learn about the stock market, but I’m excited to see where this level of attention will take the company and the very talented team of people who work to make the site a success.
A big congrats to everyone on the We Seed team!
Got beef with the influence of mainstream media? Don’t just take my word for it – read these posts:
Mainstream Media Relations, More Important Than Ever
Smart Targeting: Influencers or Fans?