The following is a guest post from Chris Brogan. He kept bothering me and so I finally acquiesced and let him write here. Just this once, though.
When we become a media voice on the web, something shifts. If you are fortunate enough to develop a following, people come to expect you as being part of their routine. It’s not that every blogger has to write daily, but they do have to write consistently. If it’s a weekly blog, great, then write weekly. Any slower than that and you run the risk of falling off one’s attention span.
Some people counter that bloggers should only write when they have a big idea. I disagree. I think little ideas are just as worthy of praise. Don’t bury me in dribbly little posts, but you can keep up a pace by throwing your smaller thought pieces in there between your larger efforts.
Should you want to develop a larger audience and transform that into a community, it’s strange, but the more posts a week, the better. It should be the opposite, but the stats don’t lie. More posts somehow drive more attention to your blog.
But a “craft blog,” something where you only release well-turned stories, is another matter. It depends on your audience. People who love Ann Handley, for instance, are willing to wait a bit longer, because her memoir style is something you wouldn’t want to rush. But we wouldn’t wait for Brian Solis, because we want a constant pulse of his perspective.
There are ways to keep up your blogging. The first is to read. Read all the time. It’s almost impossible not to form your own opinions, and blogging is nothing, if not a vehicle for our opinions. The second is to keep notepad files all over the place with blog posts half started, lists of posts you want to write, and other tidbits that keep the writing habit. Finally, reaction pieces, where you write posts that are just longer comments on other people’s blogs, are an old standby, too.
Whenever your audience clamors for more writing from you, don’t fret. Take it for what it is: a compliment to the quality of work we’ve come to expect from you. Now, stop reading this and go write something. Please.
Chris Brogan is ridiculous. He blogs at [chrisbrogan.com]
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