What The F**K is Social Media

by Shannon Paul on July 3, 2008


Pardon my French, but that’s the title of a really great presentation put together by Marta Z. Kagan, social media evangelist and online marketing professional.

Check out the great statistics on social media participation, connectivity and the comparisons to ROI for traditional advertising — Yikes!

[slideshare id=496437&doc=whatthefissocialmedia070208-1215026815612657-8&w=425]

The link to the original post on SlideShare can be found here: http://www.slideshare.net/mzkagan/what-the-fk-social-media

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{ 12 comments… read them below or add one }

July 3, 2008 Jason Herald



July 3, 2008 Dean

Absolutely brilliant, wish I F##king well thought of it.


July 3, 2008 geekmommy

That’s brilliant.


July 3, 2008 Ming Yeow

simply awesome


July 4, 2008 Scott Bannon

Fantastic, and still amazes me how many savvy business leaders must be dragged (kicking and screaming) into ‘the conversation’ given the clear upside.


July 4, 2008 Shawn

That must be one of the best presentations on Social Media that I have seen in a very very long time.


July 4, 2008 Julia

I usually HATE slide presentations because they don’t f**king commnunicate anything, but this is Fabulous! Thanks, I’m passing it around.


July 5, 2008 mzkagan

Shannon, thanks for sharing the presentation – and thanks to all for the great feedback. Scott – the ‘kicking & screaming’ issue is exactly why I put this deck together. Hope it helps convert a few members of the Resistance ;).


July 5, 2008 jaselabs

Nice presentation. Good content. Would love to share with the firm and even the message with clients. Can do without the language though. It doesn’t really help push the message.


March 8, 2009 Gedreardywemo

Excellent site veryofficialblog.com and I am really pleased to see you have this this post.
I am crrently working in the south of france looking at property for sale, having fun in the sun and bookmarking everything that I find interesting on the net (including veryofficialblog.com of course !)
It has taken me literally 3 hours and 42 minutes of searching the web to find you (just kidding!) so I shall be pleased to become a regular visitor from now on :)



April 24, 2009 Ralph DeLuca

Great! Social media has become a very important factor in marketing today..

Ralph DeLuca
Madison, NJ


May 12, 2011 Valerie Ritchie

I have been trying to understand exactly WHAT social media is, what is effective social media thanks to presentation above, I get it. I’m in the midst of getting ideas to start a blog. The presentation was simple and very effective. I’ve come across so many esoteric definitions that were nonsense. I also enjoyed reading the “About” and “Why I Blog” sections of your blog. Thank you!!


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