by Shannon Paul on July 28, 2009
Shareable, embeddable content that is accessible, portable and encourages interactivity is what social media is all about. If you’ve ever wondered if there was a way to position press materials as a means of boosting SEO and encouraging interactivity on your website, this post is for you.
by Shannon Paul on July 16, 2009
Having the words “social media” in one’s job title creates confusion in the workplace. Social media is not a vocation, but rather a set of tools and tactics to accomplish business goals.
by Shannon Paul on July 13, 2009
Tweet In the grand scheme of things it hasn’t been that long since I was writing somewhat regularly on this blog, annoying people with comments on others’ blogs and being a regular online presence as I outlined late last year, but then something happened. Turns out I’m more human than I would always like to […]
by Shannon Paul on July 4, 2009
Tweet That’s how Clay Shirky describes media in the 21st century in this fascinating TED talk titled, How Social Media Can Make History: Side note: If you’re in PR and you’re still trying to find a magic bullet that lets you avoid talking to people on an individual basis – even if they don’t quite […]
