December 2008

5 Very Official Tips for Building an Online Presence

by Shannon Paul on December 28, 2008

The other day Arik Hanson, someone I met recently on Twitter, asked me if I could provide 5 tips for cultivating an online presence. Now, with that in mind, please let me preface this by saying that in many ways, I feel like any kind of online presence I have began by accident. I never [...]

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The art of listening 2009: it's not just for customers anymore

by Shannon Paul on December 23, 2008

When it comes to pitching new ideas, or new business, do social media evangelists follow their own advice? Convincing businesses to use tools and strategies they barely understand can be challenging at best, even for the most respected social media experts. Before we even begin to have the dreaded ROI discussion, we often have to [...]

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The social network challenge: MySpace or Facebook: How well do you know your audience?

by Shannon Paul on December 20, 2008

Different social networks appeal to different people for different reasons. The two obvious giants when it comes to social media are MySpace and Facebook. A user’s preference for either network may speak to the differences in many other interests and online behaviors, but determining exactly where the similarities and differences lie could mean the difference [...]

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The Tao of Social Media

by Shannon Paul on December 14, 2008

“Those who have no compassion have no wisdom. Knowledge, yes; cleverness, maybe; wisdom, no. A clever mind is not a heart. Knowledge doesn’t really care. Wisdom does.” The Tao of Pooh There was some recent controversy over whether a blogger’s disclosure as it pertains to professional affiliation is enough to garner trust with his or [...]

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7 random and weird things about me

by Shannon Paul on December 9, 2008

PR and marketing recruiter and social media goddess, Lindsay Olson, tagged me to be the next in line for this blog meme that says I need to outline seven random and weird things about myself for you to read. So, here it goes. 7 Random and Weird Things About Me I had two imaginary friends [...]

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