From the monthly archives:

July 2008

My Very Official Guest Post on Twitterstars

by Shannon Paul on July 29, 2008

Shannon’s Very Official Guest Post My guest post on Twitterstars is all about Twitter and how online relationships are just as real as offline relationships. Click here to check it out: Twitterstars.com

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We tried to change things before; it doesn't work. This is the way we've always done it…

by Shannon Paul on July 29, 2008

If you’re anything like me you run into this attitude a lot. Just for fun, I have been compiling a very short list of responses that diffuse rote contradiction and unnecessary conflict when I encounter this mindset. 1. “There is no try. I really think we can make this happen.” 2. “Maybe it just wasn’t [...]

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Is everyone in PR wearing the same dress?

by Shannon Paul on July 25, 2008

Earlier this week, two of my coworkers showed up to the office wearing the same exact dress, and of course they were both horrified. However, this got me thinking about how important recognizing individuality in ourselves and others is to our ability to feel seen and heard, as well as our ability to see and [...]

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Early delivery: Another way to add value for subscribers

by Shannon Paul on July 17, 2008

I recently put together a plan for a social media newsroom and think I may have stumbled on new way to add extra incentive for subscribers – the ability to give them special access to the information before it posts publicly. This may not be anything extremely new, and it may not make sense for [...]

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Chris Brogan's list of 50 Ways Marketers Can Use Social Media to Improve Their Marketing

by Shannon Paul on July 15, 2008

Check out Chris Brogan’s extremely comprehensive list of 50 ways marketers (he means PR people, too) can use social media to improve what they’re already doing. Although, they’re listed in no particular order of importance, here are the top 5: Add social bookmark links to your most important web pages and/or blog posts to improve [...]

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How to transform your core audience into extra special V.I.P.s

by Shannon Paul on July 12, 2008

Letting people in on a secret is one way to add value to those who care most about you, your company and your brand. Earlier this week, I went to meet Rohit Bhargava at a signing for his book, Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get It Back. In [...]

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Why shouldn't PR pros write Wikipedia entries?

by Shannon Paul on July 6, 2008

Face it; PR people editing/creating Wikipedia entries isn’t an evil practice. Nine times out of ten, the entry is as innocuous as anyone else’s. We only tend to hear about the really blatant attempts to cover up bad news. And, trust me, getting caught covering up bad news is almost always worse than letting any [...]

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What The F**K is Social Media

by Shannon Paul on July 3, 2008

Pardon my French, but that’s the title of a really great presentation put together by Marta Z. Kagan, social media evangelist and online marketing professional. Check out the great statistics on social media participation, connectivity and the comparisons to ROI for traditional advertising — Yikes! [slideshare id=496437&doc=whatthefissocialmedia070208-1215026815612657-8&w=425] The link to the original post on SlideShare [...]

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