Tweet In a recent customer satisfaction report popular sites like Facebook and YouTube fared worse than Wikipedia even though the majority of respondents admitted visiting the other social sites more often. Twitter was notably absent from the data, but (just a guess) may have been included in the “all others” category outside of those sites […]

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How is Being New to Twitter Different in 2010?

by Shannon Paul on May 16, 2010

Tweet I decided to write this simply because SO much has changed since I started using Twitter more than two years ago, and I can’t help thinking getting started must be different now than it was back then. It may be hard to believe, but back in 2008, the biggest celebrities using Twitter were Guy […]

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Tweet Someone recently invited me to participate in a social media conference in a DM (direct message) on Twitter. I said I would be interested, but would need to get approval from my employer and provided my email address in hopes I might use details provided to vet the opportunity. I never did receive an […]

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One Reason Not to Hate Twitter's New Retweet Function

by Shannon Paul on November 18, 2009

Tweet [tweetmeme source=”@shannonpaul”] I’m still not entirely sure how I feel about Twitter’s recent changes to how individual Retweets, aka RTs, are retweeted, but there is something interesting here to think about. Aside from adding lists, the changes to Retweets are the biggest change to happen to Twitter came since they changed how @replies worked […]

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3 BIG ways Twitter helps me rock out

by Shannon Paul on April 26, 2009

Tweet Having access to social networks at work makes me more productive, not less. Even though it might seem like I’m only chatting with people online and watching silly videos I’m maintaining a network that helps me rock out when it matters most. Here’s how: 1. I don’t try to reinvent the wheel Forgive the […]

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Tweet There. I said it. Should YOUR company blog? It depends. Should YOUR company have a Facebook page? It depends. Should YOUR company be on Twitter? It depends. If YOUR company IS on Twitter, should it be a person or a brand? It depends. ANYONE who says they know the answers to these questions without […]

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Resources for University 2.0

by Shannon Paul on February 2, 2009

Tweet Last week I was lucky enough to be invited to talk to a group of students in Dr. William Ward‘s class at Ferris State University about using social media tools in marketing research. Since visiting the class, I’ve been thinking a lot about how educators deal with the challenges of teaching students social media […]

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5 Very Official Tips for Building an Online Presence

by Shannon Paul on December 28, 2008

Tweet The other day Arik Hanson, someone I met recently on Twitter, asked me if I could provide 5 tips for cultivating an online presence. Now, with that in mind, please let me preface this by saying that in many ways, I feel like any kind of online presence I have began by accident. I […]

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Tweet Even though I am fairly immersed in all things social media, I still feel like a bit of an outsider. Only on extremely rare occasions do I find myself luxuriating in some fantastic conversation over coffee about promising new apps and blogs and the role of content marketing in PR, but I’m beginning to […]

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Six steps to Resume 2.0

by Shannon Paul on October 8, 2008

Tweet Even if a potential employer discovers you on LinkedIn, most of them will still ask you to send along your resume. In this scenario, sending my resume may seem silly, especially if you consider the additional information that LinkedIn profiles include that resumes don’t; like contacts in my professional network and recommendations from past […]

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