Social network

Tweet [tweetmeme source=”@shannonpaul”] As much as I love immersing myself in data and appreciate the guidance and insight it provides, I can’t help but ask: how much research is too much? A Tale of Two Sodas In his book, “Obsessive Branding Disorder“, author Lucas Conley compares the launch of Coca Cola’s C2 with the success [...]


Where the fun's at

by Shannon Paul on March 11, 2009

Tweet True, I stole the title of this post from Jeremy Tanner, but I don’t think he’ll mind too much since we’re speaking on a panel together this weekend at the SXSW Interactive Festival in Austin, Texas along with Steve Swedler and Todd Huffman. How Social Networks are Killing the Revolution I know, there’s a [...]


Tweet Different social networks appeal to different people for different reasons. The two obvious giants when it comes to social media are MySpace and Facebook. A user’s preference for either network may speak to the differences in many other interests and online behaviors, but determining exactly where the similarities and differences lie could mean the [...]


Cultural immersion in 9 Steps For Social Media Tourists

by Shannon Paul on November 29, 2008

Tweet Lately, I’ve tried to stop thinking like a marketer, or a PR professional, and I’ve started thinking more like an anthropologist when it comes to reaching out to people in social networks. I haven’t completely done away with my marketer/PR hat and I’m not recommending you do away with yours either, since you’ll likely [...]


You could say that IF you were one of us

by Shannon Paul on November 24, 2008

Tweet I told myself I wasn’t going to chime in on the Motrin Moms marketing fiasco, but I just couldn’t help myself. However, rather than simply weighing in on whether or not I think the ad aimed at babywearing moms was offensive, I would rather examine how this marketing debacle validated the simple fact that [...]


Comments are not ads

by Shannon Paul on November 12, 2008

Tweet Last weekend’s Podcamp Michigan was the first real experience I had giving a presentation about social media at an event like that, so I am very grateful to Mark Ijlal for the invitation and all the work he put into organizing Michigan’s first-ever Podcamp. In my last post I gave a brief overview of [...]


Social media and the art of seduction

by Shannon Paul on October 31, 2008

Tweet Don’t let anyone fool you. Companies want social media engagement, most just aren’t willing to do the internal work aimed at bringing down the barriers to transparency in order to make that happen. Most of us know someone that desperately longs to be in a relationship, yet they remain hopelessly single because they refuse [...]


Six steps to Resume 2.0

by Shannon Paul on October 8, 2008

Tweet Even if a potential employer discovers you on LinkedIn, most of them will still ask you to send along your resume. In this scenario, sending my resume may seem silly, especially if you consider the additional information that LinkedIn profiles include that resumes don’t; like contacts in my professional network and recommendations from past [...]


8 emerging social media best practices

by Shannon Paul on October 6, 2008

Tweet A couple of weeks ago, I wrote a post about social -vs- marketplace motivation based on a presentation from Francois Gossieaux and Lois Kelly from Beeline Labs. At that time I promised to return to their Tribalization of Business study and that’s exactly what I plan to do with this post. Beeline Labs’ Tribalization [...]