social media ROI

Tweet Social media marketing relies more on listening than broadcasting for good reason: Broadcasting doesn’t have the same impact as traditional media channels, and listening helps us measure and adapt to become more relevant to consumers. There’s a great quote from Jim Farley, Ford’s Group V.P. of Global Marketing, contained in the video posted below [...]


Looking for ROI in Social Media? Mind Your Metrics

by Shannon Paul on November 23, 2009

Tweet [tweetmeme source=”@shannonpaul”] ROI is important for every function in business, but what if it’s measured too hastily? I wrote about social media ROI last week and some of the comments in response to that post highlighted a tendency many have to oversimplify this calculation. Simple is good; overly simple is not. ROI Blah, Blah, [...]


Social Media ROI and the Last Cookie Conversation

by Shannon Paul on November 12, 2009

Tweet [tweetmeme source=”@shannonpaul”] The first push back regarding social media is the dreaded ROI question, right? There’s also been a lot of talk about how conversation and dialogue can’t be measured in terms of revenue too. Maybe that’s true. Or, maybe we’re measuring the wrong things or we’re only capturing part of the picture. Since [...]