by Shannon Paul on October 3, 2010
Tweet It’s no secret that social media has a credibility problem in the business community, especially when most only see the noise generated by so many of us out there on any particular social network. Many of us also lack credibility on the technology side because we may not fully appreciate how integrating social technology […]
by Shannon Paul on September 9, 2010
Tweet I gave a presentation last night to a great group of people up near Saginaw, Michigan who have started the local Great Lakes Bay area Social Media Club chapter. This is the thing I’ve been really thinking about trying to capture — not how to use any particular social tool, but how to go […]
by Shannon Paul on June 1, 2010
Tweet The problem with any new function in a business is deciding how it fits with existing operations. This could be the reason we see so many social media programs that operate in a sort of silo apart from other outreach. The following list of questions and resources should provide a comprehensive roadmap for developing […]
by Shannon Paul on October 2, 2009
Tweet [tweetmeme source=”@shannonpaul”] Social media interaction may have started with marketing and public relations, but as the public facing elements of our businesses started engaging in a dialogue with customers and other community stakeholders, we started to realize something very important: true social media engagement transcends marketing. Enter Social Business. For the social business, silos […]
