SAS Global Forum

What Most Online Metrics Won’t Show You

by Shannon Paul on April 20, 2010

For every person who leaves a comment or answers a survey or poll question, there are roughly 99 who do nothing in response — they don’t share, comment or link to your content from their blog. For most people online, social networking is still a spectator sport. We can definitely reason that the participation on [...]


At first glance, the just-launched SAS Social Media Analytics platform looks to be the most comprehensive, in-depth social media monitoring and analytics platform I’ve seen yet, but before I get too excited and discuss all the details, know that this platform is intended to be an enterprise solution. In other words, if your company isn’t [...]