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In Defense of Social Media

by Shannon Paul on August 30, 2009

[tweetmeme source=”@shannonpaul”] I admit it: I’ve shrugged off the idea that I have a personal brand, I’ve decried being labeled a “social media specialist” and my mood has seemed to dictate my level of involvement with any of this much more than any drive to achieve professional success. In some ways I feel badly about [...]


The perpetual myth of ROI

by Shannon Paul on August 1, 2008

Like everyone else, I have been stuck thinking about ways to tie social media for public relations directly to sales dollars. But, it finally occurred to me after some time that the numbers have always been fuzzy when it comes to proving any kind of ROI (return on investment) in public relations. The difficulty in [...]