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Microsoft Advertising Institute

Social Media ROI and the Last Cookie Conversation

by Shannon Paul on November 12, 2009

[tweetmeme source=”@shannonpaul”] The first push back regarding social media is the dreaded ROI question, right? There’s also been a lot of talk about how conversation and dialogue can’t be measured in terms of revenue too. Maybe that’s true. Or, maybe we’re measuring the wrong things or we’re only capturing part of the picture. Since I [...]