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Arik Hanson

[tweetmeme source=”@shannonpaul”] Last week I wrote about the importance of showing up for companies looking to market with social media. In this post I talked about a type of catch 22 many companies face as they enter this space: “…social media and tech audiences aren’t interested in hearing sanitized positioning statements from an official spokesperson, [...]


5 Very Official Tips for Building an Online Presence

by Shannon Paul on December 28, 2008

The other day Arik Hanson, someone I met recently on Twitter, asked me if I could provide 5 tips for cultivating an online presence. Now, with that in mind, please let me preface this by saying that in many ways, I feel like any kind of online presence I have began by accident. I never [...]