October 2009

The Trouble with Blog Influence Statistics

by Shannon Paul on October 29, 2009

Tweet [tweetmeme source=”@shannonpaul”] It may be ironic, but I’m not a big fan of statistics when it comes to blog readership.  Not because I’m not interested, but because I’m not convinced the average person understands exactly what a blog is. Even many of us who think we DO understand what a blog is have a […]

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Mainstream Media Still Matters

by Shannon Paul on October 23, 2009

Tweet [tweetmeme source=”@shannonpaul”] Caution: This post could be construed as gratuitous self promotion because I work for We Seed’s parent company, PEAK6 Online. I don’t even own a television, but tonight I’ll be camping out in front of someone else’s set to watch We Seed on 20/20. I know a lot of us in social […]

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Your Product Cannot Exist in a Vacuum

by Shannon Paul on October 10, 2009

Tweet [tweetmeme source=”@shannonpaul”] This is the name of a round table discussion I’m getting ready to lead at this year’s Product Camp Seattle (search on Twitter for #pcs09 to follow the conversation from today). The discussion is set to kick off in about an hour and I’m getting my thoughts ready to go. It’s the […]

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Becoming a Social Business

by Shannon Paul on October 2, 2009

Tweet [tweetmeme source=”@shannonpaul”] Social media interaction may have started with marketing and public relations, but as the public facing elements of our businesses started engaging in a dialogue with customers and other community stakeholders, we started to realize something very important: true social media engagement transcends marketing. Enter Social Business. For the social business, silos […]

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