by Shannon Paul on December 27, 2010
Tweet What makes a successful social media program? Awards? An engaging Twitter presence? Scores of Facebook fans? Lots of coverage in Mashable and speaking gigs on the conference circuit? Maybe. Many argue he (or she) who drives the most sales wins. Unless yours is a nonprofit, business, is still about having a healthy profit margin […]
by Shannon Paul on November 11, 2010
Tweet Some of the challenges holding regulated industries like those in health care, finance, or government back from embracing social media are unique, and some aren’t so unique. However, whether the industry is heavily regulated or not, rules and regulation over time often become myth. To read the complete post, you’ll need to go over […]
by Shannon Paul on September 20, 2010
Tweet For so many people nothing feels scarier than opening up yourself and your business to reader comments on a company blog; even seasoned bloggers recognize the difference between blogging for yourself and blogging for your business when faced with the challenge. Over the past couple years, I’ve had several conversations around how to manage […]
by Shannon Paul on September 9, 2010
Tweet I gave a presentation last night to a great group of people up near Saginaw, Michigan who have started the local Great Lakes Bay area Social Media Club chapter. This is the thing I’ve been really thinking about trying to capture — not how to use any particular social tool, but how to go […]
by Shannon Paul on June 1, 2010
Tweet The problem with any new function in a business is deciding how it fits with existing operations. This could be the reason we see so many social media programs that operate in a sort of silo apart from other outreach. The following list of questions and resources should provide a comprehensive roadmap for developing […]
by Shannon Paul on March 2, 2010
Tweet It doesn’t matter whether you love or hate their music, the Grateful Dead might just provide one of the best case studies on fan cultivation and word of mouth marketing ever. Although their success pre-dates widespread use of the Internet and social media, the lack of tools and focus on people, passion and evangelism […]
by Shannon Paul on January 5, 2010
As our expectations grow around business communication to include personalization, hyper-targeted messaging and responsiveness to our most trivial concerns in social networks could we be growing into a bunch of self-entitled brats?
by Shannon Paul on October 2, 2009
Tweet [tweetmeme source=”@shannonpaul”] Social media interaction may have started with marketing and public relations, but as the public facing elements of our businesses started engaging in a dialogue with customers and other community stakeholders, we started to realize something very important: true social media engagement transcends marketing. Enter Social Business. For the social business, silos […]
How to Respond to Comments on Your Company Blog
by Shannon Paul on September 20, 2010
Tweet For so many people nothing feels scarier than opening up yourself and your business to reader comments on a company blog; even seasoned bloggers recognize the difference between blogging for yourself and blogging for your business when faced with the challenge. Over the past couple years, I’ve had several conversations around how to manage […]
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