Posts tagged as:

Ghostblogging

This is a Newspaper or Magazine and Ghostblogging Can Work

by Shannon Paul on March 20, 2009

The following is a guest post by Michael Gray. He helps companies with social media and blog projects. Michael has 10 years experience in web development and internet marketing projects, and speaks at numerous industry events and conferences throughout the year. You can read his unconventional blog at www.wolf-howl.com or visit his new website ViralConversations.com [...]

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This is not a newspaper: Why ghostblogging doesn't work

by Shannon Paul on March 6, 2009

Ghostwriting has been a common practice in PR since its inception, but it has no place in a blog. I started thinking about this a lot recently after reading Beth Harte’s post on the subject and a subsequent conversation on Twitter with Dave Fleet. Ghostwriting — letters, announcements, speeches, memoirs, presentations became a way of [...]

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