Posts tagged as:

communityrelations

The perpetual myth of ROI

by Shannon Paul on August 1, 2008

Like everyone else, I have been stuck thinking about ways to tie social media for public relations directly to sales dollars. But, it finally occurred to me after some time that the numbers have always been fuzzy when it comes to proving any kind of ROI (return on investment) in public relations. The difficulty in [...]

{ 0 comments }

Marketing vs PR: What's the difference?

by Shannon Paul on June 15, 2008

A friend of mine asked that very question a few days ago and I realized that I hadn’t given the differences between the two areas very much thought.  Honestly, from what I understand, many of the elements of each job function are almost identical. In Marketing and PR, we focus on communicating the messages of [...]

{ 0 comments }