About

Shannon Paul has a background in public relations and has been exploring the role of social media in professional communications since she was a university student when she proposed an independent study course that examined the use of blogs in mass communication.

She has been a featured speaker and panelist at several coferences and workshops on the subject of social media integration for business leaders and professional communicators including SXSW Interactive Festival, the Central Michigan Public Relations Society of America (CMPRSA), the Michigan State Public Relations Student Society of America (MSUPRSSA), Podcamp Michigan and Automation Alley’s Social Media Bootcamp.

In the past she has worked in New Media communications with the Detroit Red Wings where she helped the organization implement a social media strategy into its overall business development plan and served as the contributing editor for the organization’s Hockeytown Blog.

The ideas and opinions expressed in this blog belong solely to her and do not reflect the views of her employer or colleagues. Shannon is so thoroughly enthralled with communications issues, information in general, social media and current events that she hardly ever remembers to pick up the dry cleaning or renew insurance contracts. She enjoys writing about herself in the third person even though she would never speak this way.

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