Shannon Paul has a background in public relations and has been exploring the role of social media in professional communications since she was a university student when she proposed an independent study course that examined the use of blogs in mass communication.
She has been a featured speaker and panelist at several coferences and workshops on the subject of social media integration for business leaders and professional communicators including SXSW Interactive Festival, the Central Michigan Public Relations Society of America (CMPRSA), the Michigan State Public Relations Student Society of America (MSUPRSSA), Podcamp Michigan and Automation Alley’s Social Media Bootcamp.
In the past she has worked in New Media communications with the Detroit Red Wings where she helped the organization implement a social media strategy into its overall business development plan and served as the contributing editor for the organization’s Hockeytown Blog.
The ideas and opinions expressed in this blog belong solely to her and do not reflect the views of her employer or colleagues. Shannon is so thoroughly enthralled with communications issues, information in general, social media and current events that she hardly ever remembers to pick up the dry cleaning or renew insurance contracts. She enjoys writing about herself in the third person even though she would never speak this way.
15 Comments
July 25, 2008 at 11:55 am
Great website. Love the marketing tips and social media bit!
August 29, 2008 at 2:14 pm
Stumbled across your blog, good stuff. Curious what agency you work for as I’m from MI but transplanted myself in SF, Calif. for work in tech PR. :) you can email me offline, if you like. (or not). cheers!
November 5, 2008 at 7:03 pm
Hi Shannon– I spent some time on your blog and find it very interesting especially about social networking. Would love for you to check out my site called Beautiful Stranger.tv. We stop real people on the street and find out what they are using, wearing, loving. We find and interview the influencers on the streets around the world and are starting to work with many of the big consumer brands and companies for them to connect as well. Can’t wait to hear what you think. Best, abby
November 29, 2008 at 9:01 pm
The Red Wings are the only hockey team to which I’m loyal! And the Toledo Storm (where I’m from), but that’s almost the same thing ;)
December 23, 2008 at 12:46 pm
Congrats to Shannon for being listed by Chris Brogan as one of 8 bloggers to watch in 2009! http://is.gd/d9uL
Having met Shannon and working briefly with her at Startup Weekend Ann Arbor, she’s a diamond in the rough and brings a breath of fresh air to Detroit. I look forward to more great content and comments from Shannon.
December 29, 2008 at 1:01 am
Love your blog and writing style….even if you are affiliated with the Red Wings. :-) Seriously, really good stuff.
And Happy New Year from a lifelong Blackhawks fan.
Incidentally, you might enjoy my current post on the upcoming Winter Classic between our fair teams. You can find it on my blog or the Chicago Sun-Times @ http://tinyurl.com/9uzt55
January 28, 2009 at 7:21 am
[...] Shannon Paul przestrzega na swoim blogu przed traktowaniem społecznych mediów jako “narzędzi” . Popieram. [...]
January 30, 2009 at 2:49 pm
[...] blogs matter “Q: Who reads blogs? A: Journalists”; Shannon Paul delivers another thought provoking post that shows why blogs might just be the ultimate tool in [...]
March 13, 2009 at 11:30 pm
hehe, nice closing sentence. :)
April 22, 2009 at 9:36 am
I am a social media addict. like you I have a public relations background and what i read here convinced me you have a depth in the area of your expertise. keep it up.
May 9, 2009 at 11:56 am
[...] social media. In this blog, “Fear and Loathing in the Stock Market and Social Media”, Shannon Paul talks about the similarities between the stock market and social media and how ignorance, greed, [...]
June 12, 2009 at 12:02 pm
Hi Shannon, regarding your tweet about Vocus reps not commenting on blogs, we’re instructed not to. We see everyone’s comments however through our software. Just an FYI. Hope all is well.
June 25, 2009 at 3:11 pm
Hello! “God Sommer” as we say in Norwegian, literary meaning have a good summer, which is what we made a stop motion animation about: http://www.m-l.no/sommer09/
Maybe its something to consider for your blog?
Cheers
Andreas
June 30, 2009 at 5:46 pm
[...] Wednesday, July 1st at 11:00 a.m. Central, we will speak with Shannon Paul about how she evolved from a PR pro to a social media strategist and if/how more people will need [...]
July 3, 2009 at 11:02 am
[...] Marketing for Beginners Shannon Paul applies a fun “red light, green light, yellow light” approach to the basics of [...]