From the monthly archives:

April 2009

3 BIG ways Twitter helps me rock out

by Shannon Paul on April 26, 2009

Having access to social networks at work makes me more productive, not less. Even though it might seem like I’m only chatting with people online and watching silly videos I’m maintaining a network that helps me rock out when it matters most. Here’s how: 1. I don’t try to reinvent the wheel Forgive the cliche, [...]

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Humanizing brands?

by Shannon Paul on April 19, 2009

To me, humanizing a business symbolizes aligning what it means to be a good human with what it means to be a good business, not just putting a face on an organization or dusting off the creative elements of an old brand, but emphasizing the importance of humanity within the institution. However, do any of [...]

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Overcoming Obstacles to Social Media Integration

by Shannon Paul on April 10, 2009

Two speaking gigs in two days might be a regular sort of week for some people, but for me it’s kind of a big deal. Thursday night I gave a full hour presentation on this subject for the Ann Arbor Ad Club and right now I’m ramping up to deliver a brief version of of [...]

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My new gig

by Shannon Paul on April 10, 2009

There have been a lot of exciting things going on for me behind the scenes, but I’m glad to say I can finally share what’s been going on for me with you. This week I started a new job as a Social Media Specialist for PEAK6 Online. For those of you who don’t know, PEAK6 [...]

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We know each other, sort of… bad PR pitches and feeling dirty

by Shannon Paul on April 2, 2009

Yesterday I wrote a post here about receiving a PR pitch in a blog comment from a representative of a skin/haircare company called Yes to Carrots titled, PR pitches disguised as blog comments make me feel so dirty. In an interesting turn of events, I received a phone call this morning from the person who [...]

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PR pitches disguised as blog comments make me feel so dirty

by Shannon Paul on April 1, 2009

Yesterday I received a pitch in the comments section of one of my recent posts. I’ve received pitches like this in the past and I’ve generally ignored them. However, this one in particular was upsetting for a few reasons: 1. It was for a product that I already like, but now I would be much [...]

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